One of the most important aspects of having optimum website conversion rates is to highlight your selling point. So, you may have a pricing table with 5 different plans, but all have the same format and they look exactly the same. Which one would your customer choose?
The answer is simple: The highlighted plan stands out with different colors and definitely helps in improving your conversion ratio.
To highlight a plan, move your mouse cursor on any one of the pricing plans and click the Settings icon.
Now, click the slider against the Highlight field to turn it on.
Once the highlight feature is on, you will see a table with the highlighted pricing plan.
Thats it! Hope that helps :)